Developers

Publish walkthroughs, diagrams and deep-dives. You can also use code blocks with labeled tabs, so an commands, configuration files and their output live in one neat section.

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And if you already work with an AI coding tool, like Codex or Claude or whatever harness, connect it over MCP and build interactives without leaving the chat.

Starter prompt: "Chart these benchmark results as a bar chart, then add a timeline of releases with a one-line note per version."

Analysts

A great analysis deserves better than a wall of text. Effortlessly build maps, timelines and charts. Paste your numbers into chat and say what you want: a line chart of the trend, the underlying figures in a table beneath it, a timeline of the decisions that got you here.

Starter prompt: "Turn these quarterly figures into a line chart and put the underlying data in a table below it."

Designers & creatives

Publish portfolios, case studies and visual essays on a canvas that reflects your style.

Starter prompt: "Build a small interactive with tabs that switch between the three palettes from this case study."

Journalists

Publish longform essays, visual timelines and interactive stories with an entire graphics team at your disposal. Use timelines to tell a story with proper chronology that users can follow. If you can describe to Snowflake, it can it build it for you.

Starter prompt: "Build a timeline from the dated events in this draft, oldest first."

Writers & thinkers

Publish visual explainers, figures and flowcharts at the speed of thinking. The built-in kinds cover charts, tables and timelines; past that, describe the diagram and Snowflake writes the sandbox code. Step-by-step reveals walk readers through an argument one move at a time. Comparisons, counters and toggles turn a static explanation into something a reader plays with.

Starter prompt: "Build an interactive that reveals the steps of the argument in this section one at a time as the reader scrolls."

Growing from here

Every publication ships with powerful SEO configurations. You can also embed newsletter signup block in your posts turning readers into subscribers without a separate tool. Start at Getting Started.

Part of Why and what's next. Next: Why we built Igloos.